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Paper photo folders and cardboard picture frames are practical event giveaways for photo booth companies, event photographers, and party planners. They protect event pictures and give you LOTS of space to add your logo, branding, and visual graphics.
Before you add any other graphics, put just your logo on the folder. You want people to remember your logo, not an intricate background design.
You also want to give your logo some space. If your photo folder design is cluttered, your logo—and branding—will be lost. Keep the extraneous design elements to a minimum.
With no event details like date or location, you can buy custom photo folders in bulk and use them at various events and functions throughout the year. This can save on imprinting costs, plate charges, and shipping charges.
If you are designing a custom printed photo folder, add some marketing copy on the back of the folder. But don't write out your entire company history; leave your customers wanting more.
Here's what we see some of our customers doing on the back cover:
With custom printed photo folders, you can print anywhere. With any foil stamped folder, you can fill up a 3" x 4" area (or up to 12 square inches).
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If your goal is to get noticed, put your logo on the front cover, and don't distract with too much text or graphics. Your logo is a big part of your brand visuals. Why hide it?
Look at the folders shown here.
If you are a photo booth owner or event photographer, perhaps your client's branding is taking over the front cover (as it should). That doesn't mean you can't get in on the branding fun.
With our printed photo folders, you have the option to add a little extra branding—at no extra cost to you. A lot of our customers put either their logo or business name on the bottom of the back cover. Below that, they will put their preferred method of contact: their website, phone number, email, or even social media handles.
The question we often get with this is, "Will my customers care if I put my branding on their photo folders?"
We have never had a photographer or photo booth company tell us that adding their branding to the back of the branded photo event folders upset the customer. So no, it is highly unlikely that your customers will care if your branding is on their photo holders.
If you are the photographer for an event, add this simple line:
Photography provided by: Your Company Name
Use this if the event planner or designer doesn't want your branding on the folder, or if your visual branding would clash too much with the folder design.
In adding this line, you are still advertising your business. This is a much more subtle approach, but it works because your name is on the folder. As long as you shoot quality photos, you're still boosting your brand image.
This branding tactic works on many photo event folders, but here's where it's most often used:
Are you ordering custom printed folders or foil stamped frames for a big company or well-known brand? Be sure to send us a link to their brand guidelines with your order so we can match their brand specifications. Please note that with digital printing, we cannot exactly match PMS colors; they are approximated. It is better to send us CMYK color values.